Thought Leaders in Customer Engagement and CRM Conference in Paris
45 leading scholars met in Paris from June 3 to 5 to discuss emerging research in the areas of customer engagement and customer relationship management. The conference was hosted in the heart of Paris next to Champs Elysees. Manfred Krafft and Sebastian Tillmanns from the Institute of Marketing participated in this „by invitation only“ conference. The last session was chaired by Manfred Krafft, who also presented a paper on „To a Better Understanding of Customer Engagement in Online Retailing: Drivers and Consequences of eWOM“.