Prof. Hennig-Thurau serves as co-editor of special issue on "The Entertainment Industry" for IJRM

Together with his distinguished colleagues Prof. Jehoshua Eliashberg (University of Pennsylvania), Prof. Charles B. Weinberg (University of British Columbia) and Prof. Berend Wierenga (Erasmus University Rotterdam), Prof. Thorsten Hennig-Thurau will serve as guest editor of a special issue of the International Journal of Research in Marketing (IJRM) on The Entertainment Industry. The Call for Papers can be found here. Please feel free to contact Prof. Hennig-Thurau if you have any questions regarding this special issue!