Article on Mobile In-Store Advertising by Prof. Dr. Manfred Krafft and Mirja Bues Bues in Psychology & Marketing now available online

The article "How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective" by Mirja Bues, Michael Steiner, Marcel Stafflage, and Manfred Krafft has been published in Psychology & Marketing (Jourqual: B).