Journal of Marketing Webinar Series: Insights for Managers | October 04, 2018 | featuring Prof. Wiesel

  1. You want to get practical insights from recent Marketing research? Register for the following Journal of Marketing webinar (October 04, 2018) featuring Prof. Wiesel: Link for webinar registration at AMA website
  2. Recent paper and news article: Link



Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel

Link: https://doi.org/10.1509/jm.17.0113