@article{RangaswamyMFVBWW2020TheRoleOfMarketing,
  author = {Arvind* Rangaswamy and Nicole* Moch and Claudio Felten and Gerrit {van Bruggen} and Jaap E. Wieringa and Jochen
(*Lead authors) Wirtz},
  title = {The Role of Marketing in Digital Business Platforms},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {51},
  pages = {72--90},
  doi = {10.1016/j.intmar.2020.04.006},
  note = {Publication status: Published}
}