Projects | Nicole Moch | Marketing Center Münster

Nicole Moch, M.Sc.
Research Assistant

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster

Room: MCM 305

Phone: +49 251 83-25022
Fax: +49 251 83-25024
n.moch@uni-muenster.de
www.marketingcenter.de/ifm

Consultation hours:
by appointment

Project status	definitely finished
Project time	21.03.2019- 01.08.2020
Website	https://www.sciencedirect.com/science/article/pii/S1094996820300876
Keywords	digital platforms; digital marketing; business models

Project status	in progress
Project time	01.02.2020- 30.04.2023
Keywords	Investments; acquisitions; sustainability; greenwashing; brand management; brand fit; brand extensions

Project status	in progress
Project time	since 01.11.2020
Keywords	Sustainable consumption behavior; customer loyalty program; green marketing