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            • Projects | Dr. Nicole Moch
 
Dr. Nicole Moch
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster


n.moch@uni-muenster.de
www.marketingcenter.de/ifm

Consultation hours:
by appointment

  • About
  • Publications
  • Projects
  • Courses
  • in progress

    Doing Good by Collecting and Redeeming Points - the Design of Green Loyalty Programs


    Project status in progress
    Project time since 01.11.2020
    Keywords Sustainable consumption behavior; customer loyalty program; green marketing

     

  • definitely finished

    It's (not) a Match - Acquisitions of Sustainable Companies and Their Consequences for the Acquired and Acquiring Party


    Project status definitely finished
    Project time 01.02.2020- 30.04.2023
    Keywords Investments; acquisitions; sustainability; greenwashing; brand management; brand fit; brand extensions

     

    The Role of Marketing in Digital Business Platforms


    Project status definitely finished
    Project time 21.03.2019- 01.08.2020
    Website https://www.sciencedirect.com/science/article/pii/S1094996820300876
    Keywords digital platforms; digital marketing; business models

     

  • Dates and Events
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    07.
    Jul.
    2025

    Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster

     
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    16.
    Jun.
    2025

    Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

     
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

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