@article{KrafftAV2017Permission,
  author = {Manfred Krafft and Christine Arden and Peter C Verhoef},
  title = {Permission Marketing and Privacy Concerns --- Why Do Customers (Not) Grant Permissions?},
  journal = {Journal of Interactive Marketing},
  year = {2017},
  volume = {39},
  number = {3},
  pages = {39--54},
  doi = {10.1016/j.intmar.2017.03.001},
  url = {http://ac.els-cdn.com/S1094996817300191/1-s2.0-S1094996817300191-main.pdf?_tid=62462d8a-80ef-11e7-bd8e-00000aacb362&acdnat=1502715309_f166ccee11cf85d1644dc771e7c0c23d},
  note = {Publication status: Published}
}

@inproceedings{Arden2016LimitedEditions,
  author = {Christine M. Arden},
  title = {Limited Editions of fast-moving consumer goods --- How the company’s choice of scarcity claims affects purchase intention},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  year = {2016},
  address = {Las Vegas},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{ArdenSH2016LostCustomers,
  author = {Christine M. Arden and Michael Steiner and Wayne D. Hoyer},
  title = {Lost Customers due to unavailability or more customers due to scarcity? How stockouts and scarcity information impact brand value and repurchase intention in the luxury industry},
  booktitle = {Proceedings of the EMAC 2016},
  year = {2016},
  address = {Oslo},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Arden2014WorldCupEdition,
  author = {Christine M. Arden},
  title = {World Cup Edition or Summer Special? Why consumers buy Limited Edition Products},
  booktitle = {Proceedings of the Annual Conference of the Academy of Marketing Science},
  year = {2014},
  address = {Denver},
  note = {Publication status: Published}
}

@phdthesis{Arden2016EssaysOnInfluencing,
  author = {C Arden},
  title = {Essays on Influencing Factors of Selected Consumer Decision Processes},
  school = {Universität Münster},
  year = {2016},
  note = {Publication status: Published}
}

@book{KrafftKA2014Permission,
  author = {Manfred Krafft and Laura K. Kraus and Christine M. Arden},
  title = {Permission Marketing in der Praxis; Strategie, Gestaltungs-Möglichkeiten und Erfolgs-Faktoren},
  series = {Dialog-Marketing im digitalen Zeitalter},
  volume = {2},
  year = {2014},
  publisher = {Siegfried Vögele Institut},
  address = {Königstein},
  isbn = {978-3-9816612-1-7},
  note = {Publication status: Published}
}