Outfittery is based on the idea of making personal shopping assistance accessible for every “man” and creating a stress free shopping experience. Especially men are increasingly overwhelmed by the wide array of clothes offered in traditional retail stores and by online retailers. To facilitate their shopping experience, Outfittery offers them a free shopping assistant when ordering via their website. Customers answer a set of questions concerning their desired style and size and receive a selection of clothes delivered to the comfort of their home. Founded in 2012 the company now has over 250 employees and is the market leader in Personal Shopping while being available in eight European countries.

Maximilian Mealing is the Team Lead CRM at this successful and innovative startup. After having studied at the Business School of Lancaster University, Maximilian Mealing became deeply engaged in the startup scene and joined Outfittery in 2016 where he worked in the departments of CRM and retention. We are very happy to welcome Maximilian Mealing to Münster University for some interesting insights on CRM in practice at a digital startup with a deeply embedded customer focus.