Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Kübler Raoul, Colicev Anatoli, Pauwels Koen

Cite as

Kübler, R., Colicev, A., & Pauwels, K. (2017). Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?. MSI Working Paper Series, 2017.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2017

Journal
MSI Working Paper Series

Volume
2017

Language
English