From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.

On June 23, Prof. Paas presented a research seminar at the Marketing Center Münster titled "Mokken Scale Analysis for Analyzing QCA Truth Tables." The following day, he spoke as a guest lecturer in the “Marketing Analytics II” course, discussing the application of machine learning in marketing analytics. His international research expertise and experience as an analyst and consultant enrich the discussion on current developments at the intersection of marketing and data science.

The Marketing Center Münster would like to thank Prof. Paas for his visit and for sharing his expertise with our research team and students.