Digital consumer twins are transforming the way companies understand and engage with their customers. Once a concept from engineering and manufacturing, digital twins are now emerging as a powerful tool in marketing—allowing brands to simulate consumer behavior, test strategies virtually, and optimize campaigns.

In this MSc seminar, you will step into this cutting-edge field and learn how to build and validate digital consumer twins. You will collect and analyze survey data to create virtual consumer models that mirror real customer segments. Then, you will apply your insights to a practical case: designing and optimizing a marketing campaign to attract future MSc students.

Through this hands-on, data-driven experience, you will gain valuable skills at the intersection of marketing analytics, consumer insights, and AI-enabled strategy.