• Awards

    Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt
    02/2020 - EHI Stiftung & GS1 Germany GmbH

    Best Paper Award
    Paper "Store re-invention: how are sales performance and existing customers’ shopping patterns impacted?
    Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke & Murali Mantrala"
    06/2019 - Research on National Brand & Private Label Marketing International Conference

    Best paper in the area of “Innovation, Technology and Interactivity”
    08/2018 - American Marketing Association's Innovation, Technology and Interactivity Special Interest Group ("TechSIG") and the Lazaridis Institute for Management of Technology Enterprises at Wilfrid Laurier University in Canada

    Best Doctoral Student Paper Award
    06/2017 - Global Sales Science Institute

    Finalist Innovationspreis 2017
    06/2017 - Berufsverband Deutscher Markt- und Sozialforscher e. V. (BVM)

    EMAC Fellow
    01/2017 - European Marketing Academy (EMAC)

    William R. Davidson Award - Honorable Mention
    Article: “The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions”
    01/2017 - Journal of Retailing

    SEF/Neil Rackham Research Dissemination Award
    01/2016 - Sales Education Foundation (SEF)

    Finalist for the 2009 William F. O'Dell Award
    In recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.
    "The Customer Relationship Management Process: Its Measurement and Impact on Performance"
    01/2009 - Journal of Marketing Research (JMR)

    Best Paper Award 2005
    "Relative explanatory power of agency theory and transaction cost analysis in German salesforces"
    Published in: International Journal of Research in Marketing, Volume 21 (3), Pages 265-283
    01/2005 - European Marketing Academy Conference (EMAC)

    Practice Prize 2003
    "Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment"
    01/2003 - INFORMS (Institute for Operations Research and the Management Sciences)

    Franz Edelman Finalist Award 2002
    "Dynamic Multi-Level Modeling: Profitable Growth Through Database Marketing Driven Mailorder Business" for Rhenania
    01/2002 - INFORMS (Institute for Operations Research and the Management Sciences)

    Best Paper Award 2000
    "An Empirical Investigation of the Antecedents of Sales Force Control Systems"
    Published in: Journal of Marketing, 1999, Vol. 63, 120-134.
    01/2000 - Verband der Hochschullehrer für Betriebswirtschaft e.V.