• General Vita

    Jun.-Prof. Dr. Jens W. Paschmann is Junior Professor of Marketing Analytics at the Marketing Center Münster (MCM), Germany. His research focuses on understanding customer engagement in the digital age, particularly in contexts shaped by artificial intelligence, digital platforms, and emerging technologies. His work bridges marketing, psychology, and computer science, using quantitative methods such as Bayesian statistics, causal inference, and machine learning. His work on user engagement in gamified mobile apps was published in the Journal of Marketing Research (FT 50, VHB A+), one of the marketing discipline’s international flagship journals.

    Before joining the University of Münster in 2025, Professor Paschmann served as Assistant Professor at the University of Cologne, where he also completed his Ph.D. in Business Administration (summa cum laude). He holds a Master of Science in Psychology from the University of Münster, specializing in economic psychology. During his doctoral studies, he was a member of the DFG Research Unit “Marketing of Hedonic Media Products in the Age of Digital Social Media” (FOR 1452) and a visiting researcher at the University of New South Wales, Sydney.

    Professor Paschmann’s work has been recognized with several awards, including the HORIZONT Dissertation Award (2023), the Add-on Fellowship for Interdisciplinary Economics and Business Administration of the Joachim Herz Foundation (2023), and an honorable mention from the Psychology of Technology Institute. He was nominated as a fellow of the ISMS Early-Career Scholars Camp at Duke University.

    In teaching, Professor Paschmann develops and delivers data-driven, application-oriented courses that integrate modern analytics and AI into marketing decision-making. He combines advanced methods such as text and image mining, neural networks, and causal inference with managerial interpretation and ethical reflection. He also leads practice-oriented projects with business partners.

    At the Marketing Center Münster, Professor Paschmann’s Marketing Analytics Group investigates how firms can harness artificial intelligence, data analytics, and digital technologies to create meaningful and responsible customer experiences.