Courses for students minoring in marketing focus on various facets of market-oriented management and are based on a two-stage approach. Students who minor in marketing are trained both as specialists (marketing executives) and as up-and-coming all-rounders (general executives). Theoretical and practical aspects of marketing are considered from a different angle in each of the institutes that offer courses in this subject. Thus, for instance, there are courses in customer relationship management (CRM), direct marketing, sales management, media marketing, digital and value-based marketing.
The uniqueness of marketing as it is taught at the University of Münster is mirrored in
- the importance accorded to quantitative studies
- the high degree of interaction between lecturers and students
- the program's distinct practical bent (the use of case studies and lectures given by high-ranking business people)
An Overview of the Courses on Offer for Students Minoring in Marketing
The following diagram provides an overview of the courses on offer for students minoring in marketing. Unforeseeable circumstances may necessitate changes (effective: January 14, 2020).
- * Consumer Behavior might start at the end of the 1st term. The exam registration is in the regular exam period.
- ** Service Management might start in the last week of the 1st term. The exam registration for Service Management is in the early exam period.
General Course Sequence
Students minoring in marketing need 24 ECTS credits. If you want to minor (NOT major) in marketing, your general course sequence will look like this:
- Marketing Strategy (12 ECTS credits)
- Two of the courses on offer for students minoring in marketing (2 x 6 ECTS credits) [The courses entitled ‘Market-Oriented Leadership’ and ‘Applications of Market-Oriented Leadership’ are barred from selection.]
The following diagram represents the course sequence in broad outline.
Detailed information about the content of individual lectures can be found in the module guide for the master's degree program (2019 version of the examination regulations).
If you have any questions about the content of the courses on offer for students majoring or minoring in marketing, you should contact the coordinator of the master's degree program.
Information about the master's degree course in business administration (structure, admissions, etc.) can be found on an information page of the School of Business and Economics (information page for master's students). Information is also provided by the academic coordinators who are responsible for the master's program.