Data Science (Specific Topics in Marketing) (SS 2021)
This module is offered in cooperation with TechLabs (https://www.techlabs.org). In this module, students work in groups on selected marketing topics and use statistical methods. The specific topics covered in the course vary and address current business challenges of the project partners. In addition to the applying statistical methods in a competent manner, the development of solutions for specific data-driven marketing challenges is the main focus.
You acquire knowledge in R. You will also gain knowledge of advanced statistical methods and data management. Yet, the focus of the course is on solving marketing challenges.
Learning Tracks in R will be provided to you by TechLabs. You are expected to self study course contents at home. Please feel free to adress questions via e-mail (firstname.lastname@example.org).
- Prof. Dr. Raoul Kübler (responsible)
- Lina Marie Oechsner (accompanying)