Bachelor's Degree Program

The MCM provides sound knowledge about marketing in obligatory modules and additional specializations.

  • PO 2022

    • Obligatory modules

      Students acquire fundamental knowledge in two obligatory modules:

      1. Marketing Management, and
      2. Marketing Analytics.
    • Specialization modules

      The specialization modules on marketing, which are exclusively in English, are intended for the benefit of third-year students who have a special interest in marketing. We currently offer the following modules:

      1. Entrepreneurial Marketing,
      2. Foundations of Innovation Management,
      3. Marketing Strategy in Action,
      4. Price Management,
      5. Special Topics in Marketing A, and
      6. Special Topics in Marketing B.

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  • PO 2017

    • Obligatory modules

      Students acquire fundamental knowledge in three obligatory modules:

      1. Marketing I (The Fundamental Principles of Marketing ("Grundlagen des Marketing")),
      2. Quantitative Marketing, and
      3. Innovation Management.
    • Specialization modules

      The specialization modules on marketing, which are exclusively in English, are intended for the benefit of sixth-semester students who have a special interest in marketing. We currently offer the following modules:

      1. Entrepreneurial Marketing, and
      2. Services Marketing.

    Overview of the current course timetable for undergraduate studies in business administration (including the courses offered by the MCM):