The MCM provides sound knowledge about marketing in obligatory modules and additional specializations.

• Obligatory modules

  Students acquire fundamental knowledge in three obligatory modules:

  1. Marketing I (The Fundamental Principles of Marketing ("Grundlagen des Marketing")),
  2. Quantitative Marketing, and
  3. Innovation Management.

• Specialization modules

  The specialization modules on marketing, which are exclusively in English, are intended for the benefit of sixth-semester students who have a special interest in marketing. These students can choose between three required options:

  1. Customer Management,
  2. Retail Marketing, and
  3. Services Marketing.

The current course timetable for undergraduate studies in business administration (including the courses offered by the MCM), can be found here.