Bachelor's Degree Program
The MCM provides sound knowledge about marketing in obligatory modules and additional specializations.
Students acquire fundamental knowledge in three obligatory modules:
- Marketing I (The Fundamental Principles of Marketing ("Grundlagen des Marketing")),
- Quantitative Marketing, and
- Innovation Management.
The specialization modules on marketing, which are exclusively in English, are intended for the benefit of sixth-semester students who have a special interest in marketing. These students can choose between three required options:
- Customer Management,
- Retail Marketing, and
- Services Marketing.
The current course timetable for undergraduate studies in business administration (including the courses offered by the MCM), can be found here.