Bachelor's Degree Program

The MCM provides sound knowledge about marketing in obligatory modules and additional specializations.

  • Obligatory modules

    Students acquire fundamental knowledge in three obligatory modules:

    1. Marketing I (The Fundamental Principles of Marketing ("Grundlagen des Marketing")),
    2. Quantitative Marketing, and
    3. Innovation Management.
  • Specialization modules

    The specialization modules on marketing, which are exclusively in English, are intended for the benefit of sixth-semester students who have a special interest in marketing. These students can choose between three required options:

    1. Customer Management,
    2. Retail Marketing, and
    3. Services Marketing.

The current course timetable for undergraduate studies in business administration (including the courses offered by the MCM), can be found here.