Responding to Changing Environments - Essays on Market-Driven Marketing Strategy | Marketing Center Münster

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Responding to Changing Environments - Essays on Market-Driven Marketing Strategy

Eravci, Sertan

Keywords
Marketing Strategy; Retail Management, Sales Management

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2025

Place

Münster

Graduation type

Dissertationsschrift

Graduation year

2025

Institution

Universität Münster