• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Social Media
  • Jobs
  • Home
    • News
      • When Superheroes kill the hands that feed them
22.11.2013 - 00:00 |
LMM

When Superheroes kill the hands that feed them

A critical essay by Professor Hennig-Thurau on Hollywood's "buzz economy"
https://medium.com/armchair-economics/370e2f8eb432


Tags: In the Media, Research, Prof. Hennig-Thurau
  • Top-Links

    Courses

    Learnweb

    School of Business and Economics

    Marketing Alumni Münster e.V.

    Circle of Excellence in Marketing

    XRLab@MCM

    REACH – EUREGIO Start-up Center

    News-Feed  |  Event-Feed  |  All Content

  • Dates and Events
    14.
    Oct.
    2026

    Exam Inspection | Brand Management (MSc)

    08:30 - 09:30
    Authored by LMM
     
    14.
    Oct.
    2026

    Brown Bag | Isabell Engeler

    12:15 - 13:45
    Authored by MCM
     
    How Well Do LLMs Predict the Effect of Price Discounts? Benchmarking Synthetic Predictions Against Actual Field Behavior and Market Research Predictions
    16.
    Oct.
    2026

    Deadline | EMM Tutorial Registration

    15:00 - 15:00
    Authored by LMM
     
    21.
    Oct.
    2026

    Exam Inspection | Sales Management

    13:00 - 13:30
    Authored by IFM
     
    31.
    Oct.
    2026

    Deadline | Circle of Excellence Applications

    Authored by MCM
     
    More events
  • News
    08.
    Oct.
    2026

    Apply for the Circle of Excellence in Marketing until October 27!

     
    05.
    Oct.
    2026

    When the Queue Becomes the Experience: Professor Hennig-Thurau on “Gastro Hypes” in WDR

     
    05.
    Oct.
    2026

    Shaping the Future of B2B Research: Sebastian Hohenberg at the IMM Summit

     
    11.
    Sep.
    2026

    Social Media Manager:innen gesucht: Das MCM braucht Unterstützung!

     
    11.
    Sep.
    2026

    Joint Doctoral Seminar of the Chair of Marketing Management at BI Norwegian Business School

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living.knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2026 Marketing Center Münster