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      • Dein Haus, dein Auto, dein Boot Die Wirtschaft des Teilens
30.11.2012 - 00:00 |
LMM

Dein Haus, dein Auto, dein Boot Die Wirtschaft des Teilens

Vielen jungen Menschen ist es nicht mehr so wichtig, bestimmte Dinge zu besitzen. Stattdessen wird geteilt und getauscht. Für Markenhersteller ist das eine Gefahr. Frankfurter Allgemeine Zeitung, 30. November 2012


Tags: In the Media, Research, Prof. Hennig-Thurau
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