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Schnell mal schauen, was sich lohnt

Eine Studie zeigt: Kunden nutzen häufig Verbraucherportale im Internet vor Kaufentscheidungen, doch nur wenige Firmen reagieren darauf. Financial Times Deutschland, 11. Juli 2001

Read more about Schnell mal schauen, was sich lohnt

Schnell mal schauen, was sich lohnt

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When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

Two Honors for the Marketing Center Münster

New Study Examines How Radical Store Transformations Affect Category Sales

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Apply for the Circle of Excellence in Marketing until April 27!

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