@article{KowalkowskiKESU2025SellingAnd,
  author = {Christian Kowalkowski and Victoria Kramer and Sertan Eravci and Anna Salonen and Wolfgang Ulaga},
  title = {Selling and sales management for successful servitization: a systematic review and research agenda},
  journal = {Journal of Personal Selling and Sales Management},
  year = {2025},
  volume = {online first},
  doi = {10.1080/08853134.2025.2502168},
  note = {Publication status: Published}
}

@phdthesis{Eravci2025Responding,
  author = {Sertan Eravci},
  title = {Responding to Changing Environments --- Essays on Market-Driven Marketing Strategy},
  school = {Universität Münster},
  year = {2025},
  address = {Münster},
  note = {Publication status: Published}
}