Karlo Oehring
The Impact of Investments in Market-Based Assets on Firm Performance

Fabian Kraut [Consultant to the Executive Board | Vorstandsreferent COO | secunet Security Networks AG]
Impact of Variety and Control on Users’ Reactions to Recommender Systems – Exemplary Application Diversifying Users’ Meal Choices

Charlotte Hufnagel [Senior Consultant Customer Engagement | Capgemini Invent]
Impact of Gamification on Individual’s Motivation and Behavior

Sascha Leweling [Senior Data Scientist | OBI Next]
Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools

Simon Monske [Senior Consultant Customer Engagement | Capgemini Invent]
The Impact of Electronic Word-of-Mouth on Consumers and Firms