Alumni - IWM
Dr. Jane Johne [Customer Experience Expert | SachsenEnergie AG]
Effectiveness of Influencer Marketing (2022)
Dr. Karlo Oehring [Senior Consultant | Bertelsmann Management Consulting]
The Impact of Investments in Market-Based Assets on Firm Performance (2021)
Dr. Fabian Kraut [Global Head of COO Strategy SDOP | secunet Security Networks AG]
Impact of Variety and Control on Users’ Reactions to Recommender Systems – Exemplary Application Diversifying Users’ Meal Choices (2020)
Dr. Charlotte Horstenkamp [IT Manager International | ALDI SÜD]
Impact of Gamification on Individual’s Motivation and Behavior (2019)
Dr. Sascha Leweling [Head of Customer Analytics RTL+]
Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools (2016)
Dr. Simon Monske [Senior Director | Capgemini Invent]
The Impact of Electronic Word-of-Mouth on Consumers and Firms (2016)