Charlotte Hufnagel [Senior Consultant Customer Engagement | Capgemini Invent]
Impact of Gamification on Individual’s Motivation and Behavior

Sascha Leweling [Senior Data Scientist | OBI Next]
Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools

Simon Monske [Senior Consultant Customer Engagement | Capgemini Invent]
The Impact of Electronic Word-of-Mouth on Consumers and Firms