Alumni - IWM

  • Doctorates

    Karlo Oehring
    The Impact of Investments in Market-Based Assets on Firm Performance

    Fabian Kraut [Consultant to the Executive Board | Vorstandsreferent COO | secunet Security Networks AG]
    Impact of Variety and Control on Users’ Reactions to Recommender Systems – Exemplary Application Diversifying Users’ Meal Choices

    Charlotte Hufnagel [Senior Consultant Customer Engagement | Capgemini Invent]
    Impact of Gamification on Individual’s Motivation and Behavior

    Sascha Leweling [Senior Data Scientist | OBI Next]
    Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools

    Simon Monske [Senior Consultant Customer Engagement | Capgemini Invent]
    The Impact of Electronic Word-of-Mouth on Consumers and Firms