Alumni - IWM

  • Doctorates

    Dr. Jane Johne 
    Effectiveness of Influencer Marketing (2022)

    Dr. Karlo Oehring 
    The Impact of Investments in Market-Based Assets on Firm Performance (2021)

    Dr. Fabian Kraut [Consultant to the Executive Board | Vorstandsreferent COO | secunet Security Networks AG]
    Impact of Variety and Control on Users’ Reactions to Recommender Systems – Exemplary Application Diversifying Users’ Meal Choices (2020)

    Dr. Charlotte Hufnagel [IT Manager International | ALDI SÜD]
    Impact of Gamification on Individual’s Motivation and Behavior (2019)

    Dr. Sascha Leweling [Senior Data Scientist | OBI Next]
    Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools (2016)

    Dr. Simon Monske [Director - Automotive Digital | Capgemini Invent]
    The Impact of Electronic Word-of-Mouth on Consumers and Firms (2016)