Dr. Jane Johne 
Effectiveness of Influencer Marketing (2022)

Dr. Karlo Oehring 
The Impact of Investments in Market-Based Assets on Firm Performance (2021)

Dr. Fabian Kraut [Consultant to the Executive Board | Vorstandsreferent COO | secunet Security Networks AG]
Impact of Variety and Control on Users’ Reactions to Recommender Systems – Exemplary Application Diversifying Users’ Meal Choices (2020)

Dr. Charlotte Hufnagel [IT Manager International | ALDI SÜD]
Impact of Gamification on Individual’s Motivation and Behavior (2019)

Dr. Sascha Leweling [Senior Data Scientist | OBI Next]
Convincing online consumers to purchase: Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools (2016)

Dr. Simon Monske [Director - Automotive Digital | Capgemini Invent]
The Impact of Electronic Word-of-Mouth on Consumers and Firms (2016)