@techreport{HohenbergHTBWP2025SpatialMarketing,
  author = {Sebastian Hohenberg and Thorsten Hennig-Thurau and Ronny Behrens and Patrick Wöhnl and Hanna Pott},
  title = {Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena},
  institution = {},
  series = {Marketing Science Institute Working Paper Series},
  number = {25},
  volume = {25},
  year = {2025},
  address = {New York},
  url = {https://www.msi.org/working-paper/spatial-marketing-research-leveraging-3d-virtual-and-interactive-spaces-to-study-marketing-phenomena/},
  note = {Publication status: Published}
}

@article{BehrensKHT2024ThereIsBusiness,
  author = {Ronny Behrens and Ann-Kristin Kupfer and Thorsten Hennig-Thurau},
  title = {There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research},
  journal = {Journal of the Academy of Marketing Science},
  year = {2024},
  volume = {Online First},
  number = {Online First},
  doi = {10.1007/s11747-024-01057-2},
  url = {https://link.springer.com/article/10.1007/s11747-024-01057-2},
  note = {Publication status: Published}
}

@article{BehrensFFFGNHL2020Leveraging,
  author = {R Behrens and N Z Foutz and M Franklin and J Funk and F Gutierrez-Navratil and J Hofmann and U Leibfried},
  title = {Leveraging analytics to produce compelling and profitable film content},
  journal = {Journal of Cultural Economics},
  year = {2020},
  volume = {Online Special Issue},
  pages = {1--41},
  doi = {10.1007/s10824-019-09372-1},
  url = {https://link.springer.com/article/10.1007/s10824-019-09372-1},
  note = {Publication status: Published}
}