Projects | Dr. Nicole Moch | Marketing Center Münster

Dr. Nicole Moch
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster

n.moch@uni-muenster.de
www.marketingcenter.de/ifm

Consultation hours:
by appointment

Project status	in progress
Project time	since 01.11.2020
Keywords	Sustainable consumption behavior; customer loyalty program; green marketing

Project status	definitely finished
Project time	01.02.2020- 30.04.2023
Keywords	Investments; acquisitions; sustainability; greenwashing; brand management; brand fit; brand extensions

Project status	definitely finished
Project time	21.03.2019- 01.08.2020
Website	https://www.sciencedirect.com/science/article/pii/S1094996820300876
Keywords	digital platforms; digital marketing; business models