Communication Behavior of Companies in Product Recalls Without Customer Identification Information

Kübler Raoul V, Albers Sönke,

Cite as

Kübler, R. V., Albers, S., & , (2010). Communication Behavior of Companies in Product Recalls Without Customer Identification Information. Marketing — Journal of Research and Management, 6, 19–30.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2010

Journal
Marketing - Journal of Research and Management

Volume
6

Start page
19

End page
30

Language
English