IÖ - Trademarks and Trademark Law
|Project status||definitely finished|
|Project time||01.07.2003- 31.12.2007|
|Funding source||Federal Ministry of Education and Research|
|Keywords||Trademark law, Trademark|
In the stream of growing e-commerce activities, buyers see themselves facing increasing uncertainty in electronic markets, as in advance the products offered are not physically controllable. An activity to reduce this uncertainty is to build up a trustable brand.
With his international availability of the internet the question of applicability of the German trademark law on internet issues arises. The project " trademarks and brands" is dedicated to particular effects of brands and the design of hybrid (i.e. mixed forms of offline and online used brands) brands and legal problems related to this. This project is divided into two areas:
- The changes in trademark law and the impact of the internet economy
- The management of hybrid brands in the context of new ICT.