Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?
Hennig-Thurau Thorsten, Gwinner Kevin P., Walsh Gianfranco, Gremler Dwayne D.
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2004
Journal
Journal of Interactive Marketing
Volume
18 (1)
Start page
38
End page
52
Language
English
ISSN
1094-9968
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