The Role of Sales and Marketing in Market Oriented Companies

Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred

Cite as

Goetz, O., Hoelter, A.-K., & Krafft, M. (2013). The Role of Sales and Marketing in Market Oriented Companies. Journal of Personal Selling and Sales Management (JPSSM), 33(4), 353–372.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Journal of Personal Selling and Sales Management

Volume
33

Issue
4

Start page
353

End page
372

Language
English

ISSN
0885-3134