Biased tariff choices: Exploring role effects in B to B settings

Backhaus Klaus, Koch Matthias, Stingel Susanne

Cite as

Backhaus, K., Koch, M., & Stingel, S. (2011). Biased tariff choices: Exploring role effects in B to B settings. Journal of Business-to-Business Marketing, 18(4), 357–379.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of Business-to-Business Marketing

Volume
18

Issue
4

Start page
357

End page
379

Language
English

ISSN
1051-712X