Customer Relationship Management öffentlicher und privater TV-Sender

Krafft Manfred, Götz Oliver

Cite as

Krafft, M., & Götz, O. (2003). Customer Relationship Management öffentlicher und privater TV-Sender. In Wirtz, B. W. (Ed.), Handbuch Medien- und Multimediamanagement (pp. 337–363). Wiesbaden: Gabler Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2003

Book title
Handbuch Medien- und Multimediamanagement

Editor
Wirtz Bernd W.

Start page
337

End page
363

Publisher
Gabler Verlag

Place
Wiesbaden

Language
German