Going to the Movies - or Renting Them

Hennig-Thurau T, Walsh G, Wiedmann K-P, Houston MB

Cite as

Hennig-Thurau, T., Walsh, G., Wiedmann, K.-P., & Houston, M. (2002). Going to the Movies — or Renting Them. Poster session presented at the 2002 AMA Summer Educators’ Conference.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2002

Conference
2002 AMA Summer Educators’ Conference

Start page
322

End page
323

Publisher
American Marketing Association

Place
Chicago

Language
English