Anlagenmarketing

Backhaus K

Cite as

Backhaus, K. (1995). Anlagenmarketing. In Handwörterbuch des Marketing (pp. 63–74). Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1995

Book title
Handwörterbuch des Marketing

Start page
63

End page
74

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German