Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis

Kramer Victoria, Krafft Manfred, Storbacka Kaj

Cite as

Kramer, V., Krafft, M., & Storbacka, K. (2021). Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis. In Proceedings of the 43rd ISMS Marketing Science Conference, Rochester, NY, USA. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
No

Publication status
accepted / in press (not yet published)

Year
2021

Conference
43rd ISMS Marketing Science Conference

Venue
Rochester, NY, USA

Language
English