Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts

Liu-Thompkins Y, Sese J, Kroschke M

Cite as

Liu-Thompkins, Y., Sese, J., & Kroschke, M. (2019). Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts. In Proceedings of the AMA Consumer Behavior SIG, Bern, Schweiz.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
AMA Consumer Behavior SIG

Venue
Bern, Schweiz

Language
English