Affection or Money: What Really Drives Customer Loyalty?

Hennig-Thurau T, Marchand A, Paul M

Cite as

Hennig-Thurau, T., Marchand, A., & Paul, M. (2016). Affection or Money: What Really Drives Customer Loyalty?. In Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), Las Vegas, NV, USA.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
No

Publication status
Published

Year
2016

Conference
Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference )

Venue
Las Vegas, NV, USA

Language
English