Essays on Corporate Communication - Empirical Applications to Product Recalls and Advertising Creativity
Cite as
Kübler, R. (2012). Essays on Corporate Communication — Empirical Applications to Product Recalls and Advertising Creativity. at the Christian-Albrechts-Universität Kiel.Details
Publication type
Thesis (doctoral or post-doctoral)
Publication status
Published
Year
2012
Graduation type
Dissertationsschrift
Graduation year
2012
Institution
Christian-Albrechts-Universität Kiel
Language
English