High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling

Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F.

Keywords

Direct Selling; Performance; Distributors; MOA

Cite as

Coughlan, A. T., Krafft, M., & Allendorf, J. F. (2018). High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling. In American, M. A. (Ed.), Proceedings of 2018 AMA Winter Marketing Educators' Conference (pp. 1–2). Chicago: Selbstverlag — Eigenverlag.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
2018 AMA Winter Marketing Educators' Conference

Venue
New Orleans, LA

Book title
Proceedings of 2018 AMA Winter Marketing Educators' Conference

Editor
American Marketing Association

Start page
1

End page
2

Publisher
Selbstverlag / Eigenverlag

Place
Chicago

Language
English