Consumer Privacy in Online Purchase Environments – A Dual Calculus Framework and Research Directions
Cite as
Bues, M. (2017). Consumer Privacy in Online Purchase Environments — A Dual Calculus Framework and Research Directions. In Proceedings of the Marketing EDGE Summit, New Orleans, LA, USA.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2017
Conference
Marketing EDGE Summit
Venue
New Orleans, LA, USA
Language
English