Globale Marketingstrategien

Meffert Heribert

Cite as

Meffert, H. (1989). Globale Marketingstrategien. In Macharzina, K., & Welge, M. K. (Eds.), Handwörterbuch — Export und Internationale Unternehmung (pp. 1411–1427). Stuttgart: Schäffer-Poeschel.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1989

Book title
Handwörterbuch - Export und Internationale Unternehmung

Editor
Macharzina Klaus, Welge Martin K.

Start page
1411

End page
1427

Publisher
Schäffer-Poeschel

Place
Stuttgart

Language
German