Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.

A particular highlight of the appointment is the seamless integration of academic theory and professional practice. Dr. Böing—an MCM alumnus and long-time chairman of the "Marketing Alumni e.V." association—has been successfully sharing his expertise within the Master of Science in Business Administration (Marketing major) since the winter semester of 2017/18. Furthermore, he has supported the faculty for many years as an active member of the Advisory Board.

The MCM was represented by Prof. Manfred Krafft (Chair of the Appointment Committee) and Prof. Thorsten Hennig-Thurau (MCM Spokesperson) during the official presentation of the certificate at the Dean's office. We extend our warmest congratulations and look forward to continuing our collaboration with our new Honorary Professor!

For a short clip of the certificate presentation, tune in to our MCM-TV channel!