The ninth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This time, the MCM welcomes Dwayne D. Gremler, Professor of Marketing at Bowling Green State University in Ohio. He reveals what makes him dedicate his career to services marketing -- and why reliability and emotion should always go hand in hand when offering services. Click here to watch!