The seventh episode of our new video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This week, the spotlight is on Professor Wayne D. Hoyer, Chairman at the Department of Marketing at University of Texas in Austin, VIP (Visiting Professor) at Münster University, and long-standing guest at the Marketing Center Münster. Find out more about why Wayne D. Hoyer enjoys coming to Münster and marketing practices he dislikes.