• Research focuses

    • General Marketing and Business Management
    • Brand Management
    • Social Marketing
    • Non-Profit Marketing
  • Education

    1968
    Habilitation about "Die Flexibilität in betriebswirtschaftlichen Entscheidungen"
    1964
    Dissertation about "Beziehungen zwischen der betriebswirtschaftlichen Kostentheorie und Kostenrechnung"
    1961- 1968
    Research Assistant at the "Institut für Industrieforschung und betriebliches Rechnungswesen" at the University of Munich
    1956- 1961
    Studying of Business Administration in Munich
  • Positions

    2002
    Emeritus professor at the university of Münster
    1995- 1997
    Scientific managing director and rector of the Handelshochschule Leipzig
    1968- 2002
    Establishment and directorate of the first institute for marketing at a german university
    1968
    Appointed to the chair for business administration at the University of Münster
  • Appointments

    1986
    Call to Bern
    1980
    Call to Hamburg
    1973
    Call to Frankfurt
    1981
    Call to Constance