@article{BreugelmansHKKLM2024WhatIsHappening,
  author = {Els Breugelmans and Marleen Hermans and Manfred Krafft and Mirja Kroschke and Felix Lehmkuhle and Murali Mantrala},
  title = {What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers},
  journal = {Journal of the Academy of Marketing Science},
  year = {2024},
  volume = {52},
  pages = {217--238},
  doi = {10.1007/s11747-023-00946-2},
  url = {https://link.springer.com/article/10.1007/s11747-023-00946-2},
  note = {Publication status: Published}
}

@article{BreugelmansALKLR2023TheFutureOf,
  author = {Els Breugelmans and Lina Altenburg and Felix Lehmkuhle and Manfred Krafft and Lien Lamey and Anne L. Roggeveen},
  title = {The Future of Physical Stores: Creating Reasons for Customers to Visit},
  journal = {Journal of Retailing},
  year = {2023},
  volume = {99},
  number = {4},
  pages = {532--546},
  doi = {10.1016/j.jretai.2023.10.005},
  note = {Publication status: Published}
}