ProTalent is the Deutschlandstipendium of the WWU. The Innovationskreis Marketing e.V. headed by Professor Krafft promotes committed and outstanding students within this program by awarding two scholarships each year. This not only means financial support for the students, but also gives them the opportunity to contact their patrons in all study matters.

WiWi-Talents aims to provide ideal support to the best students of business economics and related fields in the German-speaking countries and to promote cross-regional networking between companies and young professionals and managers. Students can apply for this program twice a year.

A letter of recommendation written by Professor Krafft is needed for application. Thanks to his support, several students were accepted into the program within the last years. Therefore, the Chair of Marketing Management has since been awarded as "Talentschmiede".