@techreport{HohenbergHTBWP2025SpatialMarketing,
  author = {Sebastian Hohenberg and Thorsten Hennig-Thurau and Ronny Behrens and Patrick Wöhnl and Hanna Pott},
  title = {Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena},
  institution = {},
  series = {Marketing Science Institute Working Paper Series},
  number = {25},
  volume = {25},
  year = {2025},
  address = {New York},
  url = {https://www.msi.org/working-paper/spatial-marketing-research-leveraging-3d-virtual-and-interactive-spaces-to-study-marketing-phenomena/},
  note = {Publication status: Published}
}