@inproceedings{Seiferth2025GuidingSustainable,
  author = {Andreas Seiferth},
  title = {Guiding sustainable business-model transformation for small and medium sized
companies: A sustainable customer management framework for corporate banks},
  booktitle = {Proceedings of 24$^{th}$ International Marketing Trends Conference 2025 Venice},
  pages = {1--11},
  series = {Proceedings of the International Conference Marketing Trends},
  volume = {2025},
  editor = {Alberto Pastore and Julien Schmitt and Julio Jimenez and Klaus-Peter Wiedmann},
  year = {2025},
  publisher = {Selbstverlag --- Eigenverlag},
  address = {Paris},
  isbn = {978-2-490372-20-1},
  url = {https://archives.marketing-trends-congress.com/2025/pages/PDF/127.pdf},
  note = {Publication status: Published}
}

@article{SeiferthS2025WasWeissDeutschland,
  author = {Andreas Seiferth and Ninja Schmiedgen},
  title = {Was weiß Deutschland über Genossenschaften? Ergebnisse einer repräsentativen Bevölkerungsbefragung},
  journal = {IfG Impulse},
  year = {2025},
  volume = {Bd. 1},
  number = {4},
  doi = {10.17879/ifgimpulse-2025-9071},
  url = {https://ejournals.uni-muenster.de/ifgimpulse/article/view/9071/9168},
  note = {Publication status: Published}
}

@article{WieselBS2025Marktorientierte,
  author = {T. Wiesel and F Bach and A Seiferth},
  title = {Marktorientierte Unternehmensführung in kundenzentrierten Unternehmen: Die zentrale Rolle der kundenzentrierten Performancemessung},
  journal = {IfG Impulse},
  year = {2025},
  volume = {1},
  number = {1},
  pages = {Bd. 1 Nr. 1 (2025)},
  doi = {10.17879/IFGIMPULSE-2025-6283},
  url = {https://www.uni-muenster.de/Ejournals/index.php/ifgimpulse/article/view/6283},
  note = {Publication status: Published}
}