Dear students,

as of now, you can apply for the MCM seminars in the winter semester 2025.
Please specify your preferences until June 13, 2025 - 23:59.

Online application for the MCM master seminars in the winter semester 2025

The following seminars will be offered in the next semester:

DoIT! How to Improve Consumers’ Literacy
Chair of Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Marketing Analytics and Data-Driven Business Strategies
Chair of Marketing & Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Konstantin Müller

Project Seminar Together with XIMEA: Marketing Innovative Products
Chair of Digital Transformation
Prof. Dr. Sebastian Hohenberg
Contact person: Patrick Wöhnl

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by June 25, 2025.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Sertan Eravci. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team