Social media's impact on the consumer mindset: When to use which sentiment extraction tool?
Kübler Raoul, Colicev Anatoli, Pauwels Koen
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Interactive Marketing
Volume
50
Start page
136
End page
155
Language
English
ISSN
1094-9968