Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
Cite as
Kübler, R., & Proppe, D. (2012). Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?. Business Research, 5(1), 60–81.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
Business Research
Volume
5
Issue
1
Start page
60
End page
81
Language
English
ISSN
2198-2627
DOI
Full text